The United Service Organizations (USO) wanted to give their regional Centers, located
across the world, a way to easily create and manage web sites using
their Ektron CMS, that would keep a unified USO branded look
and feel. Unsatisfied with their current online brand, we undertook
branding exercises including Style Tiles to provide guidance on where
the USO brand was going.
We produced a design that was very focused on USO Center users,
including careful consideration of content hierarchy and mobile
layouts. We approached this project as responsive from the start,
and worked with USO to optimize for their mobile users.
Things of note: The timeline for this project
was aggressive and the communications needs robust. Our
project management and development teams met schedules and
delivered great designs as well as an easy to use platform for
multiple sites.